Graphic & Print

Branding, social media, advertising, menus and print materials. Clear, purposeful and cohesive visual communication.

7 projects · 32 visuals

Graphic & Print portfolio by Ana Maria Badea

Logo Design

Marks built from the letterforms up, from fine-line monograms for beauty and hospitality to heavier 3D lockups for e-commerce. Each one is shown on the ground it was drawn for, so the weight, spacing and contrast read the way they will in use.

Logos · 9 visuals

Cafe Menu Design

Menu design presented the way a client actually sees it, with layouts staged as printed mockups, so type, texture and food photography can be judged on the page rather than on screen.

Print · 2 visuals

LED Signage Production & Photography

Graphic production for LED signage, from files prepared for fabrication to the finished signs photographed on site. Framing, angle and night exposure chosen so the lettering and the light read exactly as they do on the wall.

Production · 12 visuals

Gym Membership Campaign

A fitness offer built for the story format, with a full-bleed action shot, headline type cut straight into the image and struck-through pricing that still reads at a thumb-scroll.